About

Buyers now ask an assistant. We make sure it answers with you.

Refine is a generative engine optimisation (GEO) platform. It measures how ChatGPT, Gemini and Perplexity describe and recommend brands, shows you where you are missing from the answer, and produces the content that gets you into it.

Trusted by brands and agencies winning in AI search.

  • DHDV
  • Leexi
  • Corma
  • WizyVision
  • Lingueo
  • Client
  • Lead Sponsor
  • Consotec
Y CombinatorTrusted by Y Combinator companies

Why

The results page is no longer where buying starts

A growing share of research happens inside an assistant: people ask which tools to consider and act on the handful of names that come back. That answer changes with the wording, the engine, and the week — and marketing teams had no instrument to measure it, let alone to act on it.

How we work

Three things we hold to

  • 01

    We measure real answers, not proxies.

    Refine asks the assistants the questions your buyers ask, records what they say, and tracks it over time: whether you are named, where in the answer, in what tone, and which sources the engine relied on.

  • 02

    Tracking is half the job.

    Knowing you are absent from an answer is only useful if something follows. Refine connects your Search Console and GA4 data to find the gaps that cost you, and its agents write and publish the content that fills them.

  • 03

    We ship every week.

    The engines change constantly, so the product does too. Everything customer-facing is dated on the changelog.

    Read the changelog

Who

Behind Refine

Refine was founded in 2026 by Robin Pautigny. It is used by growth, marketing and SEO teams at B2B companies — several of them Y Combinator companies — and by agencies running GEO for their clients.

Read how Corma made AI search a third of its inbound.

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