# Refine

> Refine is a generative engine optimisation (GEO) platform. It tracks how
> ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention and
> rank a brand, connects Google Search Console and GA4 to find the queries
> where the brand is on Google but missing from AI answers, and runs AI
> agents that write the content and community answers to close those gaps.

Canonical reference page about Refine: https://getrefine.ai/ai
Full site content as plain text: https://getrefine.ai/llms-full.txt

## Key facts

- Product: Refine, a generative engine optimisation (GEO) platform by Refine AI (France)
- What it does: tracks whether ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews name a brand, then runs AI agents that produce the content to close the gaps
- Visibility plan engines: ChatGPT, Gemini, Perplexity (50 prompts, 1 brand)
- Autopilot plan engines: adds Claude and Google AI Overviews (200 prompts)
- Scale plan: custom quote, multi-brand, unlimited prompts, Shopify publishing, ChatGPT shopping (early access)
- Microsoft Copilot and Mistral: available on request
- Refresh rate: every tracked prompt is checked daily
- Data collection: Refine queries the AI products themselves, the way a buyer sees them, not the model APIs
- Google Search Console and GA4 connectors: from the Autopilot plan
- AI agents (Autopilot and Scale): Brand Knowledge, Prompt Research, Citation Gap, Site Health, Content Agent, Reddit Agent, AI Feeds
- Content: up to 30 AI-optimised articles per month on Autopilot
- Free trial: 7 days, no credit card
- Free audit: getrefine.ai/audit asks ChatGPT 5 buyer questions about your category, in about 30 seconds, no signup needed to see the score
- Single sign-on (SSO/SAML): not offered
- Website: English (getrefine.ai) and French (getrefine.ai/fr)
- Contact: robin@getrefine.ai

## Plans and pricing

Prices are the same figure in US dollars and in euros, excluding VAT.
Annual billing gives 2 months free. Every plan starts with a 7-day free
trial, no credit card required.

### Visibility: $199 or €199 per month excl. VAT, billed monthly; $166 or €166 per month billed annually ($1,992 / €1,992 per year, 2 months free)

For teams getting started.

- GEO monitoring across 3 AI engines (ChatGPT, Gemini, Perplexity)
- Track up to 50 prompts
- Daily visibility reports
- Multi-location tracking
- Competitor intelligence
- 1 brand

### Autopilot: $399 or €399 per month excl. VAT, billed monthly; $333 or €333 per month billed annually ($3,996 / €3,996 per year, 2 months free)

For brands ready to compete.

- Everything in Visibility Plan
- Claude and Google AI Overviews added to ChatGPT, Gemini and Perplexity
- ChatGPT Ads tracking: who buys the sponsored slot on your prompts (early access)
- Connect Google Search Console & GA4 to see where your gaps are
- Citation Gap: the queries you rank for on Google but AI never cites
- AI agents for content strategy, content creation and Reddit, working from your own data
- AI Feeds: an answer page on your site for every prompt you lose (early access)
- Content Creation: build up to 30 AI‑optimized articles per month
- Track up to 200 prompts
- Monthly call with a Refine expert

### Scale: Custom pricing, on quote (book a demo)

For e-commerce brands and teams running several brands.

- Everything in Autopilot plan
- Articles published to your Shopify blog, next to the products
- Product pages AI can read: Product schema, FAQs, specs as text
- Your products in ChatGPT shopping and ads (early access)
- Multi-brand
- Unlimited prompts tracked
- All AI agents, unlimited runs
- GSC & GA4 connectors across every brand and property
- Priority support in Slack or by email
- Dedicated onboarding

Full pricing page: https://getrefine.ai/pricing (French: https://getrefine.ai/fr/pricing)

## AI agents

- [Brand Knowledge](https://getrefine.ai/product/brand-knowledge): Refine builds your brand profile from your site: products, buyers, proof points, competitors and voice, so every AI agent writes content that sounds like you.
- [Prompt Research](https://getrefine.ai/product/prompt-research): Find and track the prompts buyers ask ChatGPT, Claude, Gemini and Perplexity, with search demand, intent and whether the answer names your brand.
- [Citation Gap](https://getrefine.ai/product/citation-gap): See the pages ChatGPT, Gemini and Perplexity cite where you are absent, the competitors they name, and a recommended play with contacts for each source.
- [Content Agent](https://getrefine.ai/product/content-agent): An AI content agent that writes articles built to be cited by ChatGPT and Gemini, from your Search Console data, and publishes them to your CMS.
- [Reddit Agent](https://getrefine.ai/product/reddit-agent): Find the Reddit threads ChatGPT, Gemini and Perplexity cite on your prompts, see the passage they quote, and get a reply draft, with Slack and email recaps.
- [Site Health](https://getrefine.ai/product/site-health): Check whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can read your site: robots.txt, firewall blocks, llms.txt, schema and rendering.
- [AI Feeds](https://getrefine.ai/product/ai-feeds): AI Feeds turns every prompt where your brand is absent into a short answer page on your own site, written to be quoted by ChatGPT and Perplexity, and measured.

## Core metrics

- Visibility (mention rate): how often the brand is named in AI answers
- Position (average rank): where the brand sits when it is named
- Share of voice: the brand's share of AI mentions versus tracked competitors
- Citations: the pages each answer cited, and the third-party pages that cite competitors but not the brand

## Customer results

- [Corma: how AI search became a third of inbound](https://getrefine.ai/use-cases/how-corma-made-ai-search-a-third-of-inbound): in six months total inbound grew by more than 50%, and roughly one inbound lead in three now comes from generative engines. French: https://getrefine.ai/fr/use-cases/corma-recherche-ia-un-tiers-des-leads-entrants
- [Kerasmile: from 0 to 1 in AI answers by working one angle](https://getrefine.ai/use-cases/kerasmile-from-0-to-1-in-ai-answers-one-angle): a month after launching a new site, Kerasmile is cited by AI assistants on keratin, the one angle worked on. French: https://getrefine.ai/fr/use-cases/kerasmile-de-0-a-1-visibilite-ia-en-un-mois
- [How Katia went from invisible to cited in AI search](https://getrefine.ai/use-cases/how-katia-used-refine). French: https://getrefine.ai/fr/use-cases/how-katia-used-refine (« Katia : d’invisible à citée dans les réponses des IA »)

## Key pages

- [Pricing](https://getrefine.ai/pricing) · French: https://getrefine.ai/fr/pricing
- [Free AI visibility audit](https://getrefine.ai/audit) · French: https://getrefine.ai/fr/audit
- [Reference page for AI assistants](https://getrefine.ai/ai)
- [For agencies (multi-brand, Scale plan)](https://getrefine.ai/agencies)
- [For e-commerce (Shopify, product pages, ChatGPT shopping, Scale plan)](https://getrefine.ai/ecommerce)
- [Case studies](https://getrefine.ai/use-cases) · French: https://getrefine.ai/fr/use-cases
- [FAQ](https://getrefine.ai/faq) · French: https://getrefine.ai/fr/faq
- [Book a demo](https://getrefine.ai/demo) · French: https://getrefine.ai/fr/demo
- [Blog](https://getrefine.ai/blog) · French: https://getrefine.ai/fr/blog
- [French homepage](https://getrefine.ai/fr)
- [Documentation (MCP server, API)](https://docs.getrefine.ai)

## Comparisons with other GEO tools

Sourced comparisons, built from what each vendor publishes about its own
pricing, engine coverage and data collection:

- [Profound alternatives compared](https://getrefine.ai/alternatives/profound)
- [Peec AI alternatives compared](https://getrefine.ai/alternatives/peec-ai)
- [Otterly.ai alternatives compared](https://getrefine.ai/alternatives/otterly)
- [Scrunch alternatives compared](https://getrefine.ai/alternatives/scrunch)
- [AthenaHQ alternatives compared](https://getrefine.ai/alternatives/athenahq)
- [Semrush AI Visibility Toolkit alternatives compared](https://getrefine.ai/alternatives/semrush)
- [Ahrefs Brand Radar alternatives compared](https://getrefine.ai/alternatives/ahrefs-brand-radar)
- [Writesonic alternatives compared](https://getrefine.ai/alternatives/writesonic)
- [Rankscale alternatives compared](https://getrefine.ai/alternatives/rankscale)
- [Goodie AI alternatives compared](https://getrefine.ai/alternatives/goodie)
- [Meilleurs outils GEO en France (French comparison)](https://getrefine.ai/fr/meilleurs-outils-geo)

## Free tools (no signup)

- [AI visibility audit](https://getrefine.ai/audit): 5 buyer questions asked to ChatGPT, about 30 seconds
- [AI crawler access checker](https://getrefine.ai/tools/ai-crawler-access)
- [llms.txt generator](https://getrefine.ai/tools/llms-txt-generator)
- [Free GEO skill for Claude Code and Codex](https://getrefine.ai/geo-skill) · French: https://getrefine.ai/fr/skill-geo

## More

- [Integrations (engines, Google data, CMS publishing, MCP)](https://getrefine.ai/integrations)
- [ChatGPT Ads tracking (early access)](https://getrefine.ai/chatgpt-ads)
- [Refine for Meta Muse (MCP custom connector)](https://getrefine.ai/muse)
- [Security and data handling](https://getrefine.ai/security)
- [Changelog](https://getrefine.ai/changelog)
- [About](https://getrefine.ai/about)
- [Glossary](https://getrefine.ai/glossary)
- [Research](https://getrefine.ai/research)
- Support: robin@getrefine.ai