Frequently asked questions
Everything about Refine AI, Generative Engine Optimization, and tracking your brand across ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral.
What is Refine AI?
Refine AI is an AI brand visibility and citation tracking platform. It monitors when and how AI assistants — ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot and Mistral — mention your brand, and reports visibility, sentiment, position and share of voice against your competitors.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content and digital footprint so AI assistants cite and recommend you in their answers. Where SEO targets a ranked list of links, GEO targets the single synthesized answer an AI model produces.
How is GEO different from SEO?
SEO optimizes for a ranked list of links in a search engine and earns a click. GEO optimizes for being named in the synthesized answer an AI assistant gives and earns a mention. SEO is measured in Search Console; GEO is invisible by default and requires a dedicated AI visibility tracker. You need both in 2026 because buyers research in AI chats and verify in search.
How does Refine AI track brand mentions in ChatGPT?
You define the prompts your buyers actually ask — for example "what is the best tool for X?". Refine AI runs those prompts on a schedule, detects when your brand is mentioned, scores the sentiment, records your position relative to competitors, and tracks how all of this changes over time.
Which AI platforms does Refine AI monitor?
Refine AI monitors six AI platforms from one dashboard: ChatGPT (OpenAI), Google Gemini, Perplexity, Claude (Anthropic), Microsoft Copilot and Mistral.
Can I track my competitors in AI search?
Yes. Refine AI benchmarks your brand against a competitor set you define, showing share of voice, where competitors are mentioned and you are not, and where their framing is stronger — so you can prioritize the prompts worth winning.
How do I get my brand recommended by AI assistants?
AI assistants recommend brands that appear across many trusted, independent sources with a clear, consistent description. The core levers are: publish citable content, earn third-party mentions on sources models trust (Reddit, review sites, editorial), keep your positioning consistent, allow AI crawlers in robots.txt, add structured data, and measure your mention rate so you can double down on what works.
Is there a free trial?
Yes. Refine AI offers a 14-day free trial with no credit card required. Setup is self-serve, so you can see your AI visibility before committing.
Why can’t I just check ChatGPT manually?
Manual checks are useful for a first audit but worthless as a recurring KPI: AI answers change between sessions and model updates, so you need reproducible, scheduled tracking across a fixed prompt set to measure trends and prove progress.
Does Refine AI track sentiment, not just mentions?
Yes. Being mentioned is not enough — a mention framed unfavorably can hurt. Refine AI scores the sentiment of every mention so you optimize for favorable framing, not just raw visibility.
Still have questions?
See where AI mentions your brand with a free 14-day trial — no credit card required.
Start free trial