About Refine

What is Refine?

Refine is a GEO platform that measures how AI assistants talk about your brand and then acts on what it finds. It tracks the prompts your buyers actually ask across ChatGPT, Claude, Gemini and Perplexity, reports whether you are mentioned and in what position, identifies the pages those engines cite, and runs agents that write the content and community answers needed to change the answer.

What problem does Refine solve?

Buyers increasingly ask an assistant which tools to consider instead of scrolling search results, and they act on the handful of names that come back. If a brand is not in that shortlist, it is not in the evaluation at all, and it never sees the deal it lost. Refine makes that invisible layer measurable, then gives teams the means to change it.

Who is Refine for?

Marketing, SEO, brand and growth teams at companies whose buyers research through AI assistants, plus agencies managing GEO for clients. It fits B2B SaaS particularly well, where purchases are researched by a committee over several weeks.

Which AI engines does Refine track?

ChatGPT, Gemini and Perplexity are covered on every plan; Claude and Google AI Overviews are added on Autopilot and Scale. Prompts run daily, because individual AI answers drift between runs and a one-off check is not reliable enough to act on.

How is Refine different from a traditional SEO tool?

SEO tools measure rankings on a results page. Refine measures whether an assistant names you in its answer, where in that answer you appear, and which sources it read to get there. It also does the second half: connecting your own Search Console and GA4 data to find gaps, and running agents that produce the content to close them. Most AI search tools stop at tracking.

What does Refine cost?

Three plans. Visibility starts at $199 per month for tracking across ChatGPT, Gemini and Perplexity, up to 50 prompts and one brand. Autopilot at $399 per month adds Claude and Google AI Overviews to the engines read, the Google Search Console and GA4 connectors, gap analysis and the AI agents, with up to 200 prompts. Scale is custom-priced for multi-brand teams and adds SSO/SAML, unlimited prompts and dedicated onboarding. All plans start with a 7-day free trial and no credit card.

What do the AI agents actually do?

They work from your own data rather than from generic prompts. The content strategy agent turns measured gaps into a prioritised plan, the content creation agent writes AI-optimised pages built to get cited, the Reddit agent tracks the threads feeding AI answers and drafts replies, and the gap analysis agent watches Search Console and GA4 daily to flag new gaps.

Why does Refine connect Google Search Console and GA4?

Because the most actionable gap is the difference between the two. Cross-referencing where you already rank on Google against what AI engines actually cite surfaces the queries you own in search but lose entirely in AI answers. GA4 adds attribution: how much traffic and how many conversions genuinely come from AI assistants. Both connectors are available from the Autopilot plan.

How fast do results appear?

Tracking data appears within 24 hours of setup. Visibility changes from published work take longer, since engines need to pick up the new sources, but the daily refresh means movement is visible as it happens rather than at the end of a quarter.

Does Refine have an API or MCP server?

Yes. Refine ships an MCP server, so Claude, Cursor or any MCP-compatible client can query your visibility data, manage prompts and generate content directly from a chat. Documentation is at docs.getrefine.ai.

How does Refine collect its data, through the AI APIs or the products?

Through the products themselves, the way a buyer sees them. A model API returns a different configuration from the one behind ChatGPT or Perplexity, without the retrieval, personalisation and live browsing layered on top, so a brand can appear in an API response and never in the product. Several tools in this category publish the same approach and several do not say; it is worth asking any vendor directly, and asking how recently the data was collected.

How does Refine compare to other GEO tools?

The category splits on three things: how many engines a plan actually includes, whether the tool only measures or also acts, and how the data is collected. Refine covers ChatGPT, Gemini and Perplexity on every plan, adds Claude and Google AI Overviews on Autopilot, connects Search Console and GA4 to turn measurement into a prioritised plan, and runs agents that produce the content. Detailed comparisons with Profound, Otterly.ai, Peec AI and Scrunch AI, including what each vendor publishes about its own pricing and method, are at getrefine.ai/competitors.

Are there customer results?

Corma, a SaaS spend governance product, worked with Refine for six months: total inbound grew by more than 50%, and roughly one inbound lead in three now comes from generative engines. Their COO and co-founder Nikolai Fomm describes the shift in a published case study at getrefine.ai/use-cases/how-corma-made-ai-search-a-third-of-inbound.

What does Refine not do?

It is not a traditional SEO suite: no backlink index, no keyword rank tracker for classic search results, no site crawler for technical audits. It measures and acts on the generative layer above search, and it connects to Search Console rather than replacing it. Teams generally run it alongside their existing SEO tooling rather than instead of it.

Is there a free way to try it?

Two. A free AI visibility audit at getrefine.ai/audit asks ChatGPT five buyer questions about your category and shows whether you are mentioned, with no signup needed to see the score. And every paid plan starts with a 7-day free trial without a credit card.

Visibility$199/month

For teams getting started

• GEO monitoring across 3 AI engines (ChatGPT, Gemini, Perplexity)
• Track up to 50 prompts
• Daily visibility reports
• Multi-location tracking
• Competitor intelligence
• 1 brand

Autopilot$399/month

For brands ready to compete

• Everything in Visibility Plan
• Claude and Google AI Overviews added to ChatGPT, Gemini and Perplexity
• ChatGPT Ads tracking: who buys the sponsored slot on your prompts (early access)
• Connect Google Search Console & GA4 to see where your gaps are
• Gap analysis: the queries you rank for on Google but AI never cites
• AI agents for content strategy, content creation and Reddit, working from your own data
• Content Creation: build up to 30 AI‑optimized articles per month
• Track up to 200 prompts
• Monthly call with a Refine expert

ScaleCustom

For teams managing organic growth across multiple brands

• Everything in Autopilot plan
• All AI agents, unlimited runs
• GSC & GA4 connectors across every brand and property
• Multi-brand
• SSO/SAML
• Priority support (Slack channel or email SLA)
• Unlimited prompts tracked
• Dedicated onboarding
• Custom reporting