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Profound vs Refine AI

Looking for a Profound alternative?

Profound is an established enterprise platform for answer-engine optimization. Refine AI is a focused, fast-to-set-up AI brand visibility tracker built for marketing and SEO teams that want clear answers without an enterprise rollout.

Why teams choose Refine AI

Tracks six AI platforms, ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral, from one dashboard.

Self-serve onboarding with a 7-day free trial, no sales call required.

Prompt-level visibility, sentiment, position and share-of-voice metrics out of the box.

Pricing built for teams and agencies, not only enterprises.

What Profound publishes

Taken from Profound's own site on 10 September 2026. Vendors change pricing and coverage without notice, so check the current figures before you decide.

Entry plan$99/mo billed annually (Starter)
Engines on the entry planOne. ChatGPT only
Engines on the $399/mo planThree
Prompts on the entry plan50
Seats on the entry plan1
API accessEnterprise only
Free trialOffered on Growth; length not published
Source: www.tryprofound.com/pricing

How the data is collected

Profound states it reads the consumer products rather than the model APIs: "We capture directly from the browser—what you see in Profound is what your customers see when they query AI." Its Prompt Volumes feature is separately reported to draw on conversation data bought from third-party providers, who are not named publicly.

Refine reads the AI products the way your buyers do, rather than querying the model APIs. An API returns a different configuration from the one a buyer talks to, without the retrieval and browsing layered on top: so a brand can appear in an API response and never in ChatGPT itself. It is worth asking any tool on your shortlist how it collects its data, and how recently.

Profound on its own method

Questions worth asking before you choose

  • ?

    How many engines does the plan you are quoted actually include? Profound’s $99 tier covers ChatGPT alone.

  • ?

    If prompt-volume data matters to you, ask which third parties supply it and on what legal basis: that is not published.

  • ?

    How many seats do you need? The entry plan is single-seat.

Who is Refine AI best for?

Marketing teams, SEO professionals and agencies that want multi-model AI visibility tracking without an enterprise commitment.

Profound alternative: FAQ

Is Refine AI a good Profound alternative?

Yes. Refine AI tracks your brand across six AI platforms, ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral, with prompt-level visibility, sentiment and competitor benchmarking, and a self-serve 7-day free trial. Marketing teams, SEO professionals and agencies that want multi-model AI visibility tracking without an enterprise commitment.

What is the difference between Refine AI and Profound?

Profound is an established enterprise platform for answer-engine optimization. Refine AI is a focused, fast-to-set-up AI brand visibility tracker built for marketing and SEO teams that want clear answers without an enterprise rollout.

How much does a Profound alternative like Refine AI cost?

Refine AI offers a 7-day free trial with no credit card required, and self-serve pricing built for marketing teams, SEO professionals and agencies.

What does Profound include on its entry plan?

As published on www.tryprofound.com/pricing on 10 September 2026: Entry plan: $99/mo billed annually (Starter); Engines on the entry plan: One. ChatGPT only; Engines on the $399/mo plan: Three; Prompts on the entry plan: 50; Seats on the entry plan: 1; API access: Enterprise only; Free trial: Offered on Growth; length not published. Vendors change pricing and coverage without notice, so check the current figures before deciding.

How does Profound collect its data?

Profound states it reads the consumer products rather than the model APIs: "We capture directly from the browser—what you see in Profound is what your customers see when they query AI." Its Prompt Volumes feature is separately reported to draw on conversation data bought from third-party providers, who are not named publicly. Refine reads the AI products the way your buyers do, rather than querying the model APIs, because an API returns a different configuration from the one a buyer talks to.

See where AI mentions your brand

Track your brand across ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral with Refine AI. Free 7-day trial, no credit card required.

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