ChatGPT Ads · early access

See which brands buy ChatGPT ads on your prompts.

Since February, ChatGPT shows a sponsored result under some answers. Refine checks your prompts twice a day and tells you who bought it.

ChatGPTFree plan · United States
What’s the best CRM for a 20-person sales team?

For a team of that size, three options come up most often:

  1. Brand A: simple pipelines, quick to set up.
  2. Your brand: strongest reporting of the three.
  3. Brand C: best if you already live in its ecosystem.
Sponsored
B

Brand B: the CRM your team actually enjoys

Free 30-day trial · brand-b.com

Bought by a competitor

Illustrative answer

What you see in Refine

  • Advertisers

    Every brand that bought the sponsored result on one of your prompts, the headline it ran and the page it linked to. Yours included, if you run ads.

  • Paid vs organic

    For each prompt, the brands named in the answer next to the one that paid for the ad under it. You see straight away when a competitor buys on a question you already win.

  • Open slots

    Prompts where nobody is buying the ad yet. If you plan to advertise on ChatGPT, that is where to start.

ChatGPT ads so far

The basics, with sources. We write about the channel as it changes on the blog.

Since
February 9, 2026, starting in the US. source
Seen by
Adults on the Free and Go plans. Paid plans (Plus, Pro, Business, Enterprise) have no ads. source
Placement
Under the answer, marked Sponsored. OpenAI says ads have no effect on the answer itself. source
Never next to
Health, mental health or politics, and never shown to under-18s. source
Bought through
Partners, or a self-serve Ads Manager (beta, US). CPM or CPC. source

Questions

Can a competitor pay to be in the answer?
No. The ad is a separate block under the answer, and OpenAI says it has no effect on what the answer says. Being named in the answer still has to be earned, which is what the rest of Refine tracks.
How does Refine see the ads?
We run your prompts on ChatGPT the way a Free-plan user sees them, twice a day, and save the sponsored result when there is one.
Which countries?
Wherever ChatGPT shows ads. Coverage is best in the US, Canada and Australia today.
Can I use it now?
It is in early access on the Autopilot plan. Book a call and we turn it on for your prompts.