What is Share of Voice (in AI search)?
Share of voice in AI search is the proportion of relevant AI answers that mention your brand, relative to your competitors — your visibility expressed as a competitive percentage.
Share of voice (SOV) in AI search measures how much of the available AI-answer real estate your brand occupies versus competitors across a defined prompt set. Tracking your brand in isolation is vanity; share of voice turns the data into positioning by showing where competitors out-rank you and where you can win.
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