What is AI Visibility Tracking?
AI visibility tracking is the practice of measuring how often and how favorably AI assistants mention your brand across a set of prompts, over time and against competitors.
AI visibility tracking measures your brand presence inside AI answers. A complete program runs a fixed set of buyer prompts on a schedule across platforms like ChatGPT, Gemini, Perplexity and Claude, then records five metrics: mention rate, citation position, sentiment, sources, and share of voice. Because AI engines have no native analytics console, dedicated tracking tools are required.
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Refine AI tracks your brand across ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral. See where AI mentions you — free 14-day trial.
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