What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content and digital footprint so AI assistants like ChatGPT, Gemini, Perplexity and Claude cite and recommend you in their answers.
Generative Engine Optimization (GEO) is the discipline of increasing the likelihood that an AI assistant names your brand when a user asks a relevant question. Where SEO targets a ranked list of links, GEO targets the single synthesized answer a model produces. It spans the content you publish, the third-party sources that mention you, your structured data, and the reputation signals models learn from Reddit, review sites and editorial press.
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