AI Competitive Intelligence
Gain insights into how competitors are performing in AI search results.
In AI answers you are never measured alone. An assistant names three or four brands, and your position only means something next to the ones it named alongside you. Competitive intelligence tracks that whole set rather than your line in it.
Share of voice
Your share of all brand mentions across the prompts you track, measured against the competitors you name. A 25% share on a four-brand category is parity; the same number where one rival holds 60% is a different situation entirely. It is the metric that turns visibility from a score into a standing.
How Refine measures it
Same prompts, every brand
Competitors are measured on exactly the questions you track, so the comparison is like for like rather than two dashboards read side by side.
Mentions, position and sentiment together
A rival named more often but described worse is in a different position from one named less and recommended warmly. All three are tracked per competitor.
New entrants surface on their own
Brands you did not name still appear in the answers. Refine reports the ones showing up repeatedly, which is often how you learn a competitor exists.
What teams do with it
Find where a rival is beating you and why
When a competitor leads on a prompt, the citations behind that answer show which sources the engine trusted. That is a concrete target, not a guess.
Pick the battles worth having
Some prompts are dominated by an incumbent with years of accumulated sources. Others are open. Share of voice per prompt tells you which is which before you spend a quarter on it.
Track a category as it forms
In young categories the shortlist is still moving. Watching share of voice shift month to month shows whether the answer is consolidating around a few names or still open.
Where this metric misleads
Share of voice rewards volume, so a competitor spamming low-intent prompts can look dominant while losing every deal. Weight it by which prompts actually precede a purchase in your category.
Key Benefits
Side-by-side competitor analysis
Share of voice tracking
Competitive gap identification
Market positioning insights
Who Uses Competitive Intelligence?
How It Works
Connect your brand
Set up your brand profile and connect your domain to Refine AI.
Configure tracking
Enable Competitive Intelligence for your selected AI platforms.
View insights
Access real-time competitive intelligence data on your dashboard.
Take action
Use the insights to optimize your AI search presence.
Competitive Intelligence: frequently asked questions
- How many competitors should I track?
- The three to five that genuinely appear on your deals. Tracking a long list dilutes share of voice into a number that moves for reasons unrelated to your market.
- Can I see competitors I have not added?
- Yes. Refine reports the brands appearing in your tracked answers whether or not you named them, which is frequently how teams discover a new entrant their sales team had not met yet.
Ready to Use Competitive Intelligence?
Run a free audit and see where AI assistants name your brand today, no signup needed to see the score.
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