Summary
The best AI visibility tracking tools in 2026 are Refine, Profound, Peec AI, Otterly, Athena HQ, Scrunch, Goodie AI and SE Visible. They all answer the same core question, does ChatGPT, Gemini, Perplexity, Claude or Copilot mention your brand, and how do you compare to competitors, but they differ on engine coverage, depth of analysis, price and who they are built for. This guide compares them and shows how to choose.
The short answer
If you need a fast, founder-friendly way to see where you stand in AI answers and act on it, Refine, Peec AI and Otterly are the most accessible. Profound and Athena HQ go deepest for enterprise teams. Scrunch and Goodie AI lean toward agent crawlability and content optimization, and SE Visible covers the widest set of engines (ChatGPT, Gemini, AI Mode, AI Overviews and Perplexity) in one dedicated tool. The right pick depends on engine coverage, depth, budget and how hands-on your team wants to be.
What AI Visibility Tracking Tools Do
An AI visibility tracking tool measures whether AI engines mention, cite or recommend your brand when people ask buyer questions. Instead of tracking blue-link rankings, it runs a set of prompts across engines like ChatGPT, Gemini, Perplexity, Claude and Copilot, then records whether you appear, how often versus competitors, in what tone, and which sources the answer pulled from. This is the core of Generative Engine Optimization (GEO): you cannot improve what you cannot see, and AI answers are invisible to classic SEO dashboards.
The category exists because buying behaviour moved. When a prospect asks an AI assistant "what is the best tool for X" instead of scrolling a results page, the assistant's answer is the shortlist. If you are not in it, you never enter the conversation, and Google Search Console will never tell you, because the click never happened on a page you control.
What to Look For in 2026
Most tools now show a citation rate and a share-of-voice number. The differences that actually matter are deeper. Use this checklist when you evaluate any vendor:
- Engine coverage: does it track all the engines your buyers use (ChatGPT, Gemini, Perplexity, Claude, Copilot, Mistral, Google AI surfaces), not just one or two?
- Share of voice: can you benchmark against named competitors on the same prompts, not just see your own score?
- Sentiment and framing: does it tell you whether you are recommended as a leader or merely listed as one option?
- Source attribution: does it show which pages, reviews or threads the engine cited, so you know what to strengthen?
- Scheduling and trends: does it re-run prompts on a fixed cadence so numbers are comparable week over week?
- Actionability: does it point to a next step, or just hand you a dashboard?
- Price and onboarding: can a small team start without a sales call and an enterprise contract?
The Best AI Visibility Tracking Tools
Refine
Refine tracks brand visibility across ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral, with citation rate, share of voice, sentiment and source attribution in one scoreboard. It is built for founders and marketing teams who want clarity fast: you define a prompt universe, Refine runs it on a schedule, and you see where you win, where competitors beat you, and what to fix next. The emphasis is on being actionable rather than overwhelming: useful for teams without a dedicated data analyst.
Profound
Profound is one of the most established names, aimed squarely at enterprise. It offers deep answer-engine analytics, agent-level insights and granular reporting, and is a strong fit for large brands with the budget and the team to operate it. The trade-off is cost and complexity: it can be more than a small team needs.
Peec AI
Peec AI is a European, team-friendly platform with a clean take on share of voice and competitor benchmarking. It is popular with marketing teams that want collaborative reporting without enterprise overhead, and it has built a reputation for a straightforward, well-designed experience.
SE Visible
SE Visible is a standalone AI brand-visibility platform from SE Ranking, sold on its own rather than bundled into an SEO suite. It tracks ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity on every plan, reporting share of voice, sentiment and the sources behind each answer, and collects data through real browser sessions rather than API calls.
Otterly
Otterly is among the most affordable entry points into AI visibility tracking. It focuses on prompt monitoring, citation and link tracking, and is a sensible starting point for small businesses and solo marketers testing the water before committing to a heavier platform.
Athena HQ
Athena HQ positions itself as a comprehensive GEO platform for teams that want strategy alongside measurement. It suits organizations treating AI search as a serious channel and wanting workflow depth, with the same enterprise-leaning trade-offs on price and setup.
Scrunch AI
Scrunch AI approaches the problem from the crawlability angle. How AI agents discover, read and represent your site. If your concern is making your own web presence machine-readable and optimized for AI consumption, it is a useful complement to a pure tracking tool.
Goodie AI
Goodie AI blends monitoring with content recommendations, aiming to tell you not only where you stand but what to publish to improve. It appeals to content-led teams that want the optimization layer bundled with the tracking layer.
See where you stand with Refine
Refine runs your prompt universe across ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral on a schedule, then reports citation rate, share of voice, sentiment and the exact sources behind each answer. Instead of spot-checking prompts by hand, you get one comparable scoreboard, and a clear list of what to fix to get cited more often.
How They Compare at a Glance
No single tool wins on every axis. A rough way to think about the field:
- Fastest to value for small teams: Refine, Peec AI, Otterly.
- Deepest enterprise analytics: Profound, Athena HQ.
- Best for site and agent crawlability: Scrunch AI.
- Best for bundled content recommendations: Goodie AI.
- Broadest engine coverage in one view: Refine and Profound tend to track the most surfaces.
- Broadest single-tool engine coverage: SE Visible (ChatGPT, Gemini, AI Mode, AI Overviews and Perplexity on one plan).
- Most budget-friendly entry: Otterly.
Features change quickly in this category, so confirm engine coverage and pricing directly with each vendor before you decide. The landscape in 2026 is moving fast.
How to Choose the Right Tool
Start from your situation, not the feature list. If you are a founder or a lean marketing team that needs to know where you stand this week and what to do about it, choose a tool that is fast to set up, covers the engines your buyers actually use, and tells you the next action, not just the score. If you are an enterprise with a dedicated analytics function and a wide prompt universe, the depth of Profound or Athena HQ may justify the cost. If your bottleneck is your own site being readable to AI agents, pair a tracker with Scrunch.
Whatever you pick, the rule that matters most is consistency: measure the same prompts on a schedule, benchmark against the competitors who actually win the answers, and act on the gaps. A tool you check once is a screenshot; a tool you run weekly is a strategy.
The Bottom Line
The best AI visibility tracking tool is the one your team will actually use every week. Match engine coverage, depth, price and ease of setup to who you are: Refine, Peec AI and Otterly for speed and accessibility, Profound and Athena HQ for enterprise depth, Scrunch and Goodie AI for crawlability and content, SE Visible if you want the widest engine coverage in one dedicated tool. Then measure on a cadence and fix the gaps: that is what moves your AI visibility.
Short on time? Have an assistant summarise this page for you.