Be the brand AI recommends.

Generative Engine Optimization (GEO) is the practice of getting your brand named and cited in the answers of AI assistants such as ChatGPT, Claude, Gemini and Perplexity. Where SEO aims for a rank in a list of links, GEO aims for a place inside the answer itself. It works by measuring which buyer questions name you, finding the sources the AI trusts, and publishing content those sources and assistants will quote. Refine runs that loop for you every week.

The real products. An API answer is not the answer your buyer sees: the API runs a different model configuration, without the retrieval, personalisation and live browsing layered on top of the consumer product. A brand can be named in an API response and never appear in ChatGPT itself. Refine reads the products the way a buyer does, so a mention we report is a mention that was really shown. Ask any tool you are evaluating how it collects its data: some publish the answer, some do not.

AI visibility tracking measures how often, and how favorably, AI assistants like ChatGPT, Claude, Gemini and Perplexity mention your brand when people ask buying questions. Instead of ranking on a results page, you compete to be named inside the answer itself. Refine monitors those answers, scores your presence, and shows you how to get cited more often.

A prompt is a question a real buyer types into an AI assistant, for example, "what’s the best CRM for small businesses" or "which project management tool do agencies use." Refine tracks how often your brand appears in the answers to those prompts, every day, on each engine your plan covers.

Every plan tracks ChatGPT, Gemini and Perplexity. Autopilot and Scale add Claude and Google AI Overviews. Copilot and Mistral are available on request. Refine asks the real products, the interface your buyers see, every day, and shows for each prompt whether the answer names your brand, a competitor, or no one at all.

Your first scan starts as soon as your plan is active, and you watch the first report fill in. After that, every prompt is checked daily. How fast the answers move once you publish depends on how quickly the engines pick up the new sources, which is why you see it prompt by prompt instead of a promised date.

No. Refine is fully web-based: no code, no browser extension, no developer needed. It sits on top of what you already do and delivers reports, content and recommendations directly in the platform.

Sign up, enter your brand name and your competitors, then pick the prompts you want to track. Refine handles the rest: the first scan starts as soon as your plan is active.

Yes. Your brand data, competitor insights and generated content are private to your account and never shared with anyone else.

Yes. Every plan starts with a 7-day free trial with no credit card required. After that, you can cancel anytime directly from your account settings.

Traditional SEO tools optimize how you rank on Google’s results page. Refine optimizes whether AI assistants recommend you inside their answers: a separate channel where buyers increasingly make decisions before they ever click a link.